Pricing · updated 2026-10-19
Loan officer website pricing for a pipeline that's just starting
Websites from $79/mo, live in 5 business days. Pay monthly with no long contract, or yearly at 15% off with the setup fee waived. Prices exclude any sales tax.
Website plans
Newly licensed loan officers
First Desk
$79/mo
$67/mo, billed $804 yearly
+ $249 one-time setup
Setup fee waived
Start with First Desk- Compliance-first LO website (up to 8 pages)
- NMLS ID, license lines + Equal Housing block
- 4 live mortgage calculators
- Secure application form (1003-style)
- Hosting, SSL, backups, updates
- Built for SEO, AEO + AI search with full schema
- Launch in 5 business days
Not included
- CRM follow-up (add-on)
- Blog content (add-on)
- AI Engine (add-on or bundle)
Most chosen for switches
Loan officers switching companies
Moving Day
$119/mo
$101/mo, billed $1,212 yearly
+ $349 one-time setup
Setup fee waived
Start with Moving Day- Everything in First Desk
- Move from your old site: content, bio, reviews you own
- Redirect map + domain transfer help
- CRM with follow-up sequences
- 3 loan-program lead funnels
- Reviews request engine
- Up to 15 pages
Not included
- Blog content (add-on)
- AI Engine (add-on or bundle)
Brokers opening their own company
Own Shop
$229/mo
$195/mo, billed $2,340 yearly
+ $649 one-time setup
Setup fee waived
Start with Own Shop- Company website + 5 LO profile pages
- Company + individual NMLS/license lines
- CRM for the whole team with lead routing
- All loan-program funnels
- Reviews engine for every LO
- Google Business Profile setup
- Up to 30 pages
Not included
- Blog content (add-on)
- AI Engine (add-on or bundle)
Launch-date promise: miss our confirmed date (our fault) and your first month is free. Monthly plans cancel with 30 days' notice. 30-day free tweak window after launch.
AI Engine
AI Engine and bundles
Done-for-you, trained on your information. Add it to any plan, or save with a bundle.
AI Receptionist
300 minutes/mo included, then $0.19/min
$149/mo
DetailsWebsite chat + SMS AI
$89/mo
DetailsSocial DM AI (Messenger, Instagram, TikTok)
$109/mo
DetailsAll-channel AI Engine
300 minutes/mo included, then $0.19/min
$279/mo
DetailsAI Engine setup + training
Training on your FAQs, programs, hours and calendar
$249 one-time
Bundle
Day-One Desk
First Desk + AI Receptionist
$199/mo
Choose Day-One Desk$228/mo separatelyBundle
Full Launch
Moving Day + All-channel AI Engine
$359/mo
Choose Full Launch$398/mo separately
Add-ons
What do add-ons cost?
| Add-on | Type | Price |
|---|---|---|
| Rush launch (3 business days) | Launch kit (one-time) | $149 one-time |
| Logo mini-kit | Launch kit (one-time) | $189 one-time |
| Headshot-ready bio + headshot brief | Launch kit (one-time) | $89 one-time |
| Google Business Profile setup | Launch kit (one-time) | $129 one-time |
| Social profile kit (banners + bios) | Launch kit (one-time) | $99 one-time |
| Email signature + digital business card | Launch kit (one-time) | $69 one-time |
| CRM follow-up (First Desk) | Grow (monthly) | $49/mo |
| Loan-program funnel pack | Grow (monthly) | $69/mo |
| Reviews engine | Grow (monthly) | $39/mo |
| Blog content: 2 posts a month | Grow (monthly) | $129/mo |
| Blog content: 4 posts a month | Grow (monthly) | $239/mo |
Side by side
Compare the plans
| First Desk $79/mo | Moving Day $119/mo | Own Shop $229/mo | |
|---|---|---|---|
| Pages | Up to 8 | Up to 15 | Up to 30 |
| LO profiles | 1 | 1 | 5 (+$19/mo each) |
| NMLS + license lines, Equal Housing block | ✓ | ✓ | Company + each LO |
| Calculators + 1003-style application | ✓ | ✓ | ✓ |
| Hosting, SSL, backups, updates | ✓ | ✓ | ✓ |
| Schema, sitemaps, llms.txt (SEO/AEO/GEO) | ✓ | ✓ | ✓ |
| CRM with follow-up sequences | Add-on $49/mo | ✓ | ✓ + lead routing |
| Loan-program funnels | Add-on $69/mo | 3 included | All included |
| Reviews engine | Add-on $39/mo | ✓ | ✓ for every LO |
| Migration + redirect map | — | ✓ | ✓ |
| Google Business Profile setup | Add-on $129 one-time | Add-on $129 one-time | ✓ |
For context, public prices we checked on 2026-10-19: Wix (Light–Business, annual) about $17–$39/mo; BNTouch solo plan $165/mo; Custom agency build (upfront) $3,000–$15,000. Sources and fair comparisons: alternatives. Try the ROI calculator.
FAQ
Pricing questions
How much does a loan officer website cost?
Our plans are First Desk $79/mo, Moving Day $119/mo, Own Shop $229/mo. Annual billing is 15% off and waives the setup fee. Agencies often charge thousands up front; DIY builders cost less monthly but you do the writing, design and compliance checks yourself.
Is there a setup fee?
Yes on monthly billing: $249 for First Desk, $349 for Moving Day, $649 for Own Shop. It covers the build, the compliance pass and the launch. It's waived on annual billing.
Is there a contract?
Monthly plans have no long contract; cancel with 30 days' notice. Annual plans are paid for the year up front.
Which plan should I pick?
Newly licensed and solo: First Desk. Moving lenders, or want CRM and funnels from day one: Moving Day. A company with several LOs: Own Shop. You can change plans later.
How much is the AI receptionist?
$149/mo with 300 minutes a month, then $0.19 a minute. AI setup and training is $249 one-time. Website chat + SMS AI is $89/mo; social DMs $109/mo; all channels $279/mo.
What are the bundles?
Day-One Desk (First Desk + AI Receptionist) is $199/mo. Full Launch (Moving Day + All-channel AI Engine) is $359/mo.
Are texting fees included?
Our price covers the AI and the service. US carriers require A2P 10DLC registration for business texting, and the registration and carrier fees are passed through at cost. We do the registration paperwork with you.
Do you charge sales tax?
Prices are shown before any sales tax. Some US states tax software and digital services; if yours does, the tax appears on the invoice.
What if you miss my launch date?
If we miss the launch date we confirmed and the delay is on our side, your first month is free. Delays caused by approvals or missing information don't count. Details in the refund policy.
Do I own my website?
You own your domain, your content, your photos and your leads. The design system and hosting are part of the service; if you leave, we export your content and help you move the domain.
Launch day in 5 business days
Pick a plan, get a launch date.
The order form takes no payment. We confirm your plan, launch date and invoice on a short call.
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