Features · program pages
Loan program pages for every program you originate.
Borrowers search program by program. So your site gets an answer-first page for each one you offer — written in plain words, linked to the official source, and never promising a rate or an approval.
Open a folder: what we cover for each program
Program
Conventional loan page
For: Borrowers with steady income and credit who want flexibility
Some conventional programs, such as Fannie Mae HomeReady, allow low down payments for eligible borrowers. Fannie Mae — HomeReady mortgage
Sections we write
- Who conventional loans suit
- Down payment options, including low-down-payment programs
- Private mortgage insurance and when it can end
- Conforming vs jumbo, explained
Program
FHA loan page
For: First-time buyers and borrowers rebuilding credit
FHA loans are insured by the Federal Housing Administration, part of HUD. HUD — FHA loans
Sections we write
- What FHA insurance is and who backs it
- Down payment and credit score basics
- Mortgage insurance premium in plain words
- Property and occupancy rules
Program
VA loan page
For: Eligible veterans, service members and surviving spouses
VA home loans are guaranteed by the U.S. Department of Veterans Affairs. U.S. Department of Veterans Affairs — VA home loans
Sections we write
- Who is eligible and how to get a Certificate of Eligibility
- No-down-payment option for eligible borrowers
- The VA funding fee and exemptions
- Entitlement, explained simply
Program
USDA loan page
For: Moderate-income buyers in eligible rural and suburban areas
USDA Rural Development runs single-family housing loan programs for eligible areas and incomes. USDA Rural Development — single family housing
Sections we write
- Eligible areas and how to check an address
- Household income limits
- Guarantee fee basics
- Who the program is not for
Program
Jumbo loan page
For: Buyers above the conforming loan limit
Conforming loan limits are set each year by the Federal Housing Finance Agency; loans above them are commonly called jumbo loans. FHFA — conforming loan limits
Sections we write
- What makes a loan "jumbo"
- Reserves and documentation expectations
- Down payment norms
- Local price context (without rate claims)
Program
DSCR / Non-QM loan page
For: Real estate investors and self-employed borrowers
Non-QM loans fall outside the CFPB's "Qualified Mortgage" definition and often price differently. CFPB — What is a Qualified Mortgage?
Sections we write
- Qualifying on property cash flow (DSCR)
- Bank-statement and other non-QM options
- Trade-offs versus Qualified Mortgages
- Investor documentation checklist
Program
HELOC loan page
For: Homeowners who want to borrow against equity
A HELOC is a revolving line of credit secured by your home, as explained by the CFPB. CFPB — What is a HELOC?
Sections we write
- How a line of credit differs from a cash-out refinance
- Draw and repayment periods
- Variable-rate risk explained
- When a HELOC is a poor fit
Program
Reverse (HECM) loan page
For: Homeowners 62 and older
HUD's Home Equity Conversion Mortgage is FHA-insured and available to homeowners 62 and older. HUD — Home Equity Conversion Mortgage (HECM)
Sections we write
- How a HECM works and who insures it
- Counselling requirement
- Costs and what happens to the home
- Family conversations to have first
Every program page
What does a good loan program page include?
An answer in the first paragraph, honest requirements with a source, pros and cons, a page-specific FAQ and a clear next step — and nothing that reads like a rate offer.
- 01 A one-paragraph answer: what it is and who it's for
- 02 Question-shaped headings borrowers actually search
- 03 Requirements in plain words, linked to the official source
- 04 Pros, cons and "this isn't for you if…"
- 05 A program-specific FAQ with FAQPage schema
- 06 Calculator + apply / book buttons
- 07 No rates, no "you qualify", no government-endorsement wording
FAQ
Loan program page questions
What loan program pages should a mortgage website have?
One page for each program you actually originate. For most LOs that's conventional, FHA and VA, plus USDA, jumbo, DSCR/non-QM, HELOC or reverse depending on your company and market.
Why one page per program instead of one big page?
Borrowers search for each program separately ("FHA loan requirements", "VA loan for first-time buyers"). A focused page can answer that search fully and rank for it; a combined page rarely ranks for any of them.
Do you write the program pages?
Yes, from our program outlines, adapted to your market and voice, and checked against the official sources linked on this page.
Can I only show programs my company allows?
Yes — we only publish programs you're able to originate, and remove any your company drops.
Can program pages mention down payment percentages?
Carefully. A down payment percentage in an ad for a specific loan can be a Regulation Z trigger term. We describe programs generally and link to the official source, and your compliance team reviews the wording.
Can I say "government-backed" on an FHA or VA page?
Describing who insures or guarantees the loan is fine; implying the government endorses you or your company is not. We word it accurately.
Do you update pages when program rules change?
We review program pages periodically and when official sources announce changes; tell us if your company changes its overlays.
Will program pages help my website rank?
They are usually the pages that bring new borrowers from search, because they match specific questions. Each has its own primary keyword, FAQ schema and internal links.
Can you add local versions, like "FHA loans in Tulsa"?
Only where we can make them genuinely specific to that market. A city name swapped into a template doesn't help anyone.
Launch day in 5 business days
Your programs, explained properly.
We'll write a page for each program you originate, ready for your compliance review.
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