AI Engine · TikTok
TikTok for loan officers: when a video sparks a message, answer it.
Short videos start conversations at odd hours. Where your account's messaging access allows, the assistant replies with your approved answers and moves viewers to a booked call. Where it doesn't, we route them to your site's chat.
The honest part
What does "where messaging access allows" mean?
TikTok decides which accounts can use messaging and which tools can connect to it, and those rules change. Before setup we check your account; we only automate what TikTok permits, and we tell you plainly what's possible.
Platform rules: TikTok Community Guidelines and TikTok's business terms.
Five video ideas that start good conversations
- "What closing costs actually pay for" in 45 seconds
- "3 documents to find before you call a loan officer"
- "FHA vs conventional, explained with coffee cups"
- "What happens on closing day"
- "The question I get most from first-time buyers"
- Visitor:loved the "closing costs explained" video. can you help me in Ohio?
- Assistant:Thanks! I'm an automated assistant for Jordan. Jordan is licensed in Ohio. Want to book a quick call or get the first-time buyer checklist?
- Visitor:call pls
- Assistant:Great — pick a time here: [booking link]. You'll get a confirmation by text or email.
- Where the account's messaging access allows · booking link sent · lead in CRM
FAQ
TikTok AI questions
Can loan officers get leads from TikTok?
Many borrowers, especially first-time buyers, learn about mortgages from short videos. Helpful, accurate videos can start conversations; the AI assistant makes sure messages that come in get a prompt, consistent reply and a path to a call.
Can AI answer TikTok messages automatically?
Where the account's messaging access allows it. TikTok's messaging features and third-party access depend on account type, region and TikTok's current policies, so we confirm what's available for your account before promising anything.
What if automated replies aren't available on my account?
Then we route TikTok viewers to your website chat or a booking link from your bio, where the assistant can help, and alert you to new messages to answer yourself.
Does the assistant reply to comments?
No — comments are public and often need your personal, compliance-approved touch. We alert you to them.
What should a loan officer post on TikTok?
Education, not offers: explain terms, process steps and common mistakes. Keep rates and payment examples out unless your compliance team has approved the disclosures.
Do mortgage TikTok videos need disclosures?
Treat them as advertising: your NMLS ID in your bio, company rules followed, and full disclosures if any trigger terms appear. Ask your compliance team.
Do you make the videos?
No — we answer the messages your videos create and route viewers to your site. We can share a content checklist and review captions for trigger terms, but filming is yours.
How much is TikTok messaging AI?
It's part of social DM AI at $109/mo (with Messenger and Instagram), or all channels for $279/mo.
Launch day in 5 business days
Viewers who message become booked calls.
Part of social DM AI at $109/mo.
No payment on the form · Monthly plans cancel any time · Reply within 4 business hours