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  <title>GetsMortgageNow — The Launch Desk</title>
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  <description>Guides for new and moving loan officers.</description>
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  <item><title>SEO, AEO and GEO for loan officers, explained</title><link>https://getsmortgagenow.com/blog/seo-aeo-geo-for-loan-officers/</link><guid isPermaLink="true">https://getsmortgagenow.com/blog/seo-aeo-geo-for-loan-officers/</guid><pubDate>Mon, 19 Oct 2026 00:00:00 GMT</pubDate><description>What SEO, answer engine optimization and generative engine optimization mean for a loan officer's website, what actually moves them, and a practical checklist.</description><category>visibility</category></item>
  <item><title>Launching a mortgage brokerage: the month-one marketing plan</title><link>https://getsmortgagenow.com/blog/start-mortgage-brokerage-marketing-plan/</link><guid isPermaLink="true">https://getsmortgagenow.com/blog/start-mortgage-brokerage-marketing-plan/</guid><pubDate>Sun, 18 Oct 2026 00:00:00 GMT</pubDate><description>The order to set up a new brokerage's website, LO profiles, licensing lines, lead routing, Google profile, reviews and AI answering — with first-year costs.</description><category>brokerage</category></item>
  <item><title>AI chat on social and SMS for loan officers</title><link>https://getsmortgagenow.com/blog/ai-chat-social-sms-loan-officers/</link><guid isPermaLink="true">https://getsmortgagenow.com/blog/ai-chat-social-sms-loan-officers/</guid><pubDate>Sat, 17 Oct 2026 00:00:00 GMT</pubDate><description>Where borrowers message loan officers, how AI replies work on Messenger, Instagram, TikTok and text, and the TCPA, A2P 10DLC and platform rules that apply.</description><category>ai-engine</category></item>
  <item><title>AI receptionists for loan officers: what they can (and must not) say</title><link>https://getsmortgagenow.com/blog/ai-receptionist-for-loan-officers/</link><guid isPermaLink="true">https://getsmortgagenow.com/blog/ai-receptionist-for-loan-officers/</guid><pubDate>Fri, 16 Oct 2026 00:00:00 GMT</pubDate><description>How an AI receptionist works for a mortgage office, where it helps a new loan officer, the TCPA and call-recording rules, and the guardrails that keep it compliant.</description><category>ai-engine</category></item>
  <item><title>What a mortgage website costs (and what you get)</title><link>https://getsmortgagenow.com/blog/mortgage-website-cost/</link><guid isPermaLink="true">https://getsmortgagenow.com/blog/mortgage-website-cost/</guid><pubDate>Thu, 15 Oct 2026 00:00:00 GMT</pubDate><description>Real, dated public prices for loan officer websites — builders, mortgage CRMs, agencies and done-for-you plans — plus the hidden costs and how to decide.</description><category>costs-tools</category></item>
  <item><title>Mortgage advertising compliance for loan officers</title><link>https://getsmortgagenow.com/blog/mortgage-advertising-compliance-guide/</link><guid isPermaLink="true">https://getsmortgagenow.com/blog/mortgage-advertising-compliance-guide/</guid><pubDate>Wed, 14 Oct 2026 00:00:00 GMT</pubDate><description>What a loan officer's website, ads and social posts must show — NMLS IDs, licensing, Equal Housing, Reg Z trigger terms, consent — with the public rules behind each.</description><category>compliance</category></item>
  <item><title>Switching mortgage companies: the website checklist</title><link>https://getsmortgagenow.com/blog/switching-mortgage-companies-checklist/</link><guid isPermaLink="true">https://getsmortgagenow.com/blog/switching-mortgage-companies-checklist/</guid><pubDate>Tue, 13 Oct 2026 00:00:00 GMT</pubDate><description>A loan officer's checklist for changing lenders: what you keep, what must change on your website, redirects, reviews, and a 30-day move plan.</description><category>switching</category></item>
  <item><title>Your first loan officer website: a 30-day plan</title><link>https://getsmortgagenow.com/blog/build-loan-officer-website-first-30-days/</link><guid isPermaLink="true">https://getsmortgagenow.com/blog/build-loan-officer-website-first-30-days/</guid><pubDate>Mon, 12 Oct 2026 00:00:00 GMT</pubDate><description>A day-by-day plan for newly licensed loan officers: what your first site needs, what it must show, what to skip, and how to turn it into referrals.</description><category>getting-started</category></item>
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